NS&I came to us wanting a brand that would stay relevant and attract a broader audience of existing and future savers in an ever-changing digital world.
My role was to create and develop all motion assets as well as developing the motion language for their new motion guidelines.
Their new brand expression "A springboard for saving" was the the driving force in developing their new motion language. The springboard motion has a strong representation throughout most motion pieces.
Software used: After Effects, C4D
Key motion to help guide us in developing their motion guidelines
Various assets and logo animations created using their new motion language
Here are some desktop and app winning screen animations using their new illustration style and representing the different yearly seasons
Thank you!