Gatwick Express came to us wanting a Spring 2019 campaign which focused on differentiating GX from other rail operators, as well as other modes of transport, as a premium route from the heart of the capital.
We identified three types of typical airport passenger personas for the spring travel season - adventure, leisure and business passengers.
We identified three types of typical airport passenger personas for the spring travel season - adventure, leisure and business passengers.
I was in charge to model, render and animate the three personas in 3D and to fit multiple different formats, from print and digital to the (then) new digital ribbons running along the escalators.
Software used: C4D, Marvelous Designer, Redshift and After Effects.
Software used: C4D, Marvelous Designer, Redshift and After Effects.
Thank you!